The Cloud Princesses


All hail to the mighty Magnificent Seven anointed to the Cloud Technology thrones – Adobe (ADBE), Red Hat (RHT), SalesForce (CRM), ServiceNow (NOW), VMware (VM), Splunk (SPLK) and WorkDay (WDAY). Talented leadership, crushing quarterly numbers, innovating and creating new revenue streams, and most importantly delivering results for both Wall Street and Main Street; these are clouds worthy for consideration in your portfolio.

Seeking to emulate the Kings performance and patiently observing from the sideline are the Cloud Princes. Sporting a youthful track record (1 ½ to 4 years existence), solid  management, and an impressive 2018 stock return the heir to be warrant due diligence as they mature and experience volatility. Polishing off the jewels of the crown are Tableau Software (DATA), Hub Spot (HUBS), New Relic (NEWR), Okta (OKTA), and Atlassian (TEAM) a very distinguished lineage compiled, researched and published by Jim Cramer.

Waiting in the wings of the Royal ballroom dance floor in anticipation of being courted are the darling Cloud Princesses: DocuSign (DOCU); Qualsys (QLYS), Zendesk (ZEN), Twilio (TWLO), and Veeva Systems (VEEV). Similar to their Royal Prince Cloud counterparts, the Princess Clouds exhibit the potential for disruption in their area of expertise; however these companies remain in their infancy in development, small in market cap size as well as scale. Check out our latest Youtube video discussing these securities at

DocuSign is the leading eSignature brand which enable people more effective communication in signing electronic systems from almost anywhere, as well as facilitating digital workflows that save money while moving business forward. This is our youngest Princess at 6 months of age; nonetheless DocuSign commands a $6.9 billion market cap and trades at $43.83. In its only two earnings reports DOCU beat earnings by 8 cents and 2 cents respectively.

Qualsys is a cloud based security and compliance solution company for constant testing, monitoring, and analyzing data providing warnings of unwanted activities.  Qualsys has strategic partnerships with Accenture, Cognizant Technology Solutions, IBM, Infosys and Verion and has 10,300 customers doing business in 130 countries. QLYS ($60.64) has a $6.4 billion market cap.

Zendesk offers a cloud service that is easily integrated into a company’s business which assists in handling an enterprise’s technical and customer support.  Launch of the new Zendesk Suite product line will make 30% annual revenue growth attainable in 2018. ZEN ($60.64) has a $6.4 billion market cap.

Twilio provides cloud communications platforms and enables developers to build, scale and operate  real-time communications within software applications. Twilio recently collaborated with Alphabets’ Google Cloud as well as acquired Ytica and Send Grid. TWLO (73.49) has a $7.4 billion market cap.

Veeva Systems is a cloud based software solutions provider for the life sciences, pharmaceutical, animal health and biotechnology sectors.  Veeva Systems is projecting to increase $550 million in revenue 2017 to $685 million in 2018 revenue. Veeva Medical Suite which connects Medical teams with healthcare providers is anticipating entry into the competitive $35 billion market. VEEV ($90.33) has a $13 billion market cap.

The five Princess cloud stocks have experienced tremendous price appreciation in 2018. A wise strategy for a diversified portfolio may be to pick a stock from the King, Prince and Princess cloud sectors depending on your risk tolerance.  A slow and study accumulation of shares is recommended in this volatile market we are experiencing. Rule of thumb: Keep a minimum of 5-10% cash allocation for adding to your portfolio on down days. Most importantly, remember:  It’s time in the market, NOT timing the market as you execute your financial plan in increasing your wealth.